I guide 21st-century leaders to unlock new meaning and higher value

Whether tackling systemic issues or unlocking new
growth, today’s business language falls short.¬†
Creative leaders thrive in complexity and subtlety.
They lead ecosystems, not just organizations.

I'm co-author of Value Proposition Design, alumni of the World Economic Forum, and initiator of 'up-ruption', an idea nominated for the 2023 Thinkers50 Strategy Award.

Whether tackling systemic issues or unlocking new growth, today’s business language falls short.
Creative leaders thrive in complexity and subtlety.
They lead ecosystems, not just organizations.

I work with leaders, speak and teach around the world

Work with me

Uncover meaning that leads to radically new value, and engage the wider world into your vision.

Book a Keynote

Inspire your audience with the keys to uncover new meaning and unlock higher value creation.

Take the Masterclass

Learn the principles, new mindset, and approach to engage your ecosystem in this hands-on, interactive Masterclass.

The leaders of our time work with a larger context and imagination. They create higher value for everyone involved.

Up-ruption: –°reating a step change of progress

Up-ruption: an invitation to rise from an era of disruption to an era of higher meaning and new value creation.

Ecosystems is the unit of design for the 21st century

Taking an ecosystem lens enables to rewrite the rules of the system and unlock better value for all concerned.

Unlocking new meaning and potential

To create new and better value requires going under the skin of our systems to uncover deeper layers of meaning and liberate latent potential.

A higher logic of value creation

Up-ruption is about transcending business as usual and embracing a logic of value creation able to compose with more complexity and more subtlety.

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