Greg Bernarda

Thinker Creator Advisor

Greg Bernarda Photo

Greg Bernarda works with individuals, teams and organizations on strategy, creativity and innovation. His call is to work collaboratively to design a future that employees, customers, and communities can all recognize as their own.

Before setting up his own practice, Greg worked at the World Economic Forum from 2000 to 2008, engaging members into initiatives to address global and industry issues.


Value Proposition Design - Book Cover

Greg is a co-author of #VPDesign, the sequel to Business Model Generation, an all-in-one visual toolkit and online companion to create products and services people want.

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online companion


New concepts that assemble the latest ideas, tools, processes, and spaces designed for a specific group of people or as open programmes.


Design and facilitation of programmes focused on (re)invention and accelerating innovation. Clients range from start-ups and incubators to multinationals and not-for-profits, including the likes of: Colgate, Volkswagen, Nestlé, Harvard Business School, and Peking University.

Keynotes on: collaborative innovation, business models, and new value creation.

Inquire about programmes and keynotes.