I’m inspired by how people at Pixar define leadership, they say it’s about ‘creating a world we want to belong to’.

I worked at the World Economic Forum for eight years and became interested in how we can bring diverse people together to try and do just that.

I now do the same kind of work as a coach and strategist for organizations.

I also speak on the topic and give the Strategyzer masterclass a couple of times a year. Here’s what it looks like.

One of the things I love most is to experiment with new formats. Here are the latest I’ve worked on: the Lift:Lab and the Programme Noé.

I’m also a co-author of the Value Proposition Design book and a few more things you can find out in this formal bio.

I live in Zurich and am frequently in my old hometown of Singapore.

You can get in touch with me at greg @ (this website’s URL).