I GUIDE LEADERS AROUND THE WORLD IN WORKING COLLABORATIVELY TO INVENT THE FUTURE THEY (REALLY) WANT.

I believe 21st-century leaders lead ecosystems not just organizations, and they create better outcomes for all involved.
I’m the initiator of the ‘up-ruption’ concept, for which I was nominated for the Thinkers50 Strategy Award (2023). I’m a co-author of the best-seller Value Proposition Design (Wiley) and an alumni of the World Economic Forum.

I believe 21st-century leaders lead ecosystems not just organizations, and they create better outcomes for all involved.
I’m the initiator of the ‘up-ruption’ concept, for which I was nominated for the Thinkers50 Strategy Award (2023). I’m a co-author of the best-seller Value Proposition Design (Wiley) and an alumni of the World Economic Forum.

I believe 21st century leaders lead ecosystems not just organisations, and they create better outcomes for all involved.

Greg guides leaders around the world in working collaboratively to invent the future they (really) want.
He believes 21st century leaders lead ecosystems and not just organisations. In so doing, they access dynamics of value creation that unlock radically new opportunities and lead to better outcomes for all involved.

Greg is the initiator of the ‘up-ruption’ concept, for which he is nominated for the Thinkers50 Strategy Award (2023). He is a co-author of the bestselling book ‘Value Proposition Design’, the sequel to ‘Business Model Generation’. He is a globally sought after keynote speaker and periodically teaches Strategyzer’s flagship Masterclass. He is also the original producer of a brand new Advanced Masterclass on Ecosystems in China, with new locations opening around the world in 2024.

Greg’s clients range across sectors and geographies, including among others: Danone, Colgate-Palmolive, Baxter, Michelin, Volkswagen, ABB, Mastercard, Roche, Richemont, Tencent, Alibaba, Pekin University and Harvard Business School.

Prior to establishing his advisory practice, Greg co-founded several collaboration event platforms: the Hanwang Forum in Beijing, China, the Lift:Lab in Geneva, Switzerland, and the annual NOE Programme in Evian, France. He worked for a decade at the World Economic Forum, engaging members in tackling global and industry challenges.

He is an appointed member of the Business Ecosystems Alliance, a joint venture of Haier and Thinkers50 and of the Catalyst Network in Melbourne, Australia. He holds an MA in Political Science from the University of Lausanne, Switzerland and an MBA from the Said Business School at the University of Oxford, where he was nominated Associate at the Martin School.

After a decade abroad, he returned to his native Switzerland. He happily lives in Zürich, and can be found at gregbernarda.com and upruption.com.