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Value Proposition Design

Co-author with Alex Osterwalder, Yves Pigneur and Alan Smith.

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy.

Check out other books in the Strategyzer series.

On the web

In the mid 2000s, when Taobao …


Christian Doll interviews Greg Bernarda on Ecosystem Leadership.

how to engage your ecosystem & unlock up-ruption

Corporate Innovation in Action, Melbourne