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Value Proposition Design

Co-author with Alex Osterwalder, Yves Pigneur and Alan Smith.

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy.

Check out other books in the Strategyzer series.

On the web

A piece on what differentiates ecosystem from business thinking.

Christian Doll interviews Greg Bernarda on Ecosystem Leadership.

Conversation with Gerry Scullion on the Human Centered Design Podcast

how to engage your ecosystem & unlock up-ruption

Keynote at Corporate Innovation in Action, Melbourne, Australia

Conversation with Stuart Crainer, Cofounder, Thinkers50